Today, the FIT Merchandising Society hosted an event to have Danielle Bernstein of We Wore What speak to the students. I literally ran straight to campus from my internship to make sure that I grabbed a seat close enough to see her!

For the hour that she spoke, she talked about all of the amazing collaborations that she has coming up and opportunities that she has had, how her blog really took off, and answered several questions!

Her collaborations she talked about were with swimwear, shoes, and even her own clothing line!

She also spoke to us about how she started, which was a few years ago when she picked up a camera and taught herself how to shoot. She quickly started mastering photography and started posting pictures of her friends styles, and then it quickly transitioned into her own personal style blog that we know and love today.

She also explained her love and passion for the brands, companies, and retailers that she promotes, like AllSaints and Reformation, is completely organic and real. We all know how hard it is these days to figure out if a blogger’s content is 100% credible.

She later on let the students ask questions; and there were plenty. She gave us so much advice on how to brand ourselves, as a person and as a writer, and how to distribute content amongst our numerous social media platforms.

You could tell that Danielle is such a humble person by how she spoke and her demeanor. She is the epitome of a young and hard working entrepreneur in NYC.

Having blisters on my feet from running from 12th ave to 7th ave to see Danielle was so worth it!